An immersive live event for iconic Swiss brand Victorinox in central London featuring custom video mapping and a specially curated film programme featuring work from leading international media artists

Digital Artisans was a launch event for Swiss brand Victorinox‘s SS17 campaign that was held in London in 2016. It was an exclusive invite-only event that The Light Surgeons helped to design and curate. We crafted bespoke immersive, video-mapped visuals that animated the venue throughout the evening and accompanied a special live music set from Kate Simko & the London Electronic Orchestra.

The event featured commissioned work from Todd Selby and The Buiders Club, along with a short film program curated by The Light Surgeons’ creative director Christopher Thomas Allen that featured video works by some of the world’s leading media artists and designers including: United Visual Artists, ART+COM, Marshmallow Laser Feast, Jonathan Minard & James George, ANTIVJ, Xavier Chassaing, Joanie Lemercier & James Ginzburg, FIELD, Daito Manabe , Aaron Koblin & Ben Tricklebank, Matt Collishaw, Graham Dunning, Kimchi & Chips, Kyle McDonald & Jonas Jongejan, Miwa Matreyek, Memo Akten, Quayola, Robert Henke, Ryoji Ikeda, Semiconductor, Universal Everything and Zach Lieberman.

The work represented in this curated film program reflected on the question of what a digital artisan might be. Work that explored the convergence of emerging technology and physical processes to form a new aesthetic.

A longer program of the “Digital Artisan” film programme was screened as part of “Haus of Victorinox” at Wilderness Festival in the summer of 2016.


Creative Director & Producer:Christopher Thomas Allen
Assistant Producer:Annie Kwan
Animators:Tim Cowie & Joe Catchpole
Video Tech & Mapping:Joe Catchpole
Music:Tim Cowie


Event production by Sara Blonstein at Blonstein Creative Event Production with support from Insight Lighting

Digital Artisans SS17 concept & global brand communications campaign for Victorinox devised by Addi Merrill.

Related Projects: