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360 degree immersive environment created for Architect & Designer Ron Arad’s exhibit at the Milan Furniture Fair

This installation was created for the Grand Hotel Salone exhibition at the Milan Furniture fair in 2002. The exhibition was sponsored by Ceccotti and show cases a series of rooms designed by some of the worlds leading architects and designers. Our ob was to bring to life a commissioned room by Architect and designer Ron Arad.  His futuristic vision of a hotel room was themed on Mexco City and centered around a circular bed which was surrounded by a 360 degree projection. We were commissioned to created the audio and visual content for this 360 degree immerse entertainment environment.

The production was a mixture of motion graphics sequences and a live action shoot, which was filmed using a rotating four camera rig, developed in collaboration with designer Ben Wilson. The live action shoot formed an illustrated of a poem by Louden Wainwright.


Produced & Directed:Christopher Thomas Allen
Animation:Jude Greenaway & Maya Raviv
3D Animation & Still Renders:Ron Arad Associates
Production Assistant:James Price
Sound Design: Scanone

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