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video art installation for the entrance of bloomberg’s london hq

In 2001 we won a commission working with Scarlet Projects to create a video installation for news company Bloomberg’s new re-fitted London head quarters. Working in collaboration with the architects Powell Tuck Associates, we designed a three screen installation and interactive LED ticker display for their lobby and reception area, along with a video floor installation on a stair way that joined their two buildings together.

The film aspect for the installation was gathered during a six week documentary field trip to New York, San Fransisco, San Paulo, Hong Kong and Tokyo. Location Filming consisted of a series of visual studies focused on the movement of people and produce, interior studies of different stock exchanges and trading floors, transport systems and the rich architectural environment of these modern metropolises.

The final films were carefully edited to evolve slowly across the three screens and were filmed in such a way that the people passing the camera in each country appear projected to scale in the space.


Director:Christopher Thomas Allen & Jude Greenaway
Camera:Christopher Thomas Allen, James Price & Jude Greenaway
Producer:Becky Gates & Mathew Higgs
Commisioned:Scarlet Projects


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